klomp

Dome of Dilemmas
The mind map forms a dome filled with dilemmas. As a visitor, you're confronted with thought-provoking questions about what you want to eat—sometimes playful, sometimes provocative, sometimes ethical, sometimes practical, and sometimes deeply philosophical. Your answers guide you to one of thirteen future farms. And if everyone in the supermarket made the same choices as you do… that just might become the farm of the future.

A taste of what's inside:
"What will be on your plate in the future? A piece of lab-grown meat, a plant-based steak, or rather a fillet from an actual pig? Will your vegetables come from a field or from a sterile high-rise farm? Will your cheese platter still involve a cow? Is there actually still enough food for everyone? And how much are you willing to pay for all this?”

Every bite you take shapes the world around you, leading to different future scenarios for food production. Please start your tour at the beginning and discover step by step how your choices lead to your personal farm of tomorrow.

The research involved meetups and interviews with more than 70 experts, from farmers to culinary professionals, in which we questioned how they see the “food system”, and where they want it to go.

Research by Barbara Vos (Creative Lead, Embassy of Food) and Rogier Klomp.